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Marketing Campaign of the Year
Subcategory of Australian Book Industry Awards (ABIA)
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Latest Winners / Recipients

Year: 2007

winner y separately published work icon Jonestown : The Power and the Myth of Alan Jones Chris Masters , 2006 Crows Nest : Allen and Unwin , 2006 Z1281656 2006 single work biography

'How do we rank a man who raises millions for people in need but whose actions waste millions in support of unworthy mates and poor public policy? How do we define someone who on his own finds jobs for the out of work but who routinely trashes the careers of others?

'These are some of the many paradoxes of Alan Jones. Why is he adored? Why is he reviled? Why does this talk radio host have the power to dine with presidents, lecture prime ministers and premiers, and influence government ministers? And how is it that he could not only survive such a scandal as the 'cash for comment' affair, but go on to greater reward? Chris Masters seeks the answers to these questions and in doing so reveals a complex individual and the potent relationship he has with both Struggle Street and the big end of town.

'Compelling and probing, Jonestown takes us to the hazardous intersection of populism and politics. It reaches deep into a powerful industry and exposes the myth and the magic of a very powerful man. a very powerful man.' (Publication summary)

Year: 2004

winner y separately published work icon Molvania : A Land Untouched by Modern Dentistry Rob Sitch , Tom Gleisner , Santo Cilauro , South Yarra : Hardie Grant Books , 2003 Z1080244 2003 single work prose humour Molvania - A Land Untouched by Modern Dentistry is the definitive guide to one Eastern Europe's most overlooked destinations. Once known only by war historians and Soviet drug runners, this landlocked republic is now finally being discovered by the discerning traveller. And this latest Jetlag guide offers all you need to know about getting there, getting around and safely escaping the forgotten jewel that is Molvania. --Jacket

Year: 2003

winner y separately published work icon Across the Nightingale Floor Lian Hearn , Sydney : Hodder Headline Australia , 2002 Z962493 2002 single work novel fantasy young adult (taught in 3 units) 'In his black-walled fortress at Inuyama, the murderous warlord, Iida Sadamu, surveys his famous nightingale floor. Constructed with exquisite skill, it sings at the tread of each human foot. No assassin can cross it unheard. Brought up in a remote mountain village among the Hidden, a reclusive and spiritual people, Takeo has learned only the ways of peace. Why, then, does he possess the deadly skills that make him so valuable to the sinister Tribe? These supernatural powers will lead him to his violent destiny within the walls of Inuyama - and to an impossible longing for a girl who can never be his. His journey is one of revenge and treachery, honour and loyalty, beauty and magic, and the passion of first love.' (Source: Publisher's website)