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This chapter explores the transnational influence of consumer capitalism on the culture of romantic love in Australia during the twentieth century, particularly as it has been manifested through advertising. I want to utilise Benedict Anderson’s well-known argument about how print capitalism created the ‘imagined community’ of the nation to argue that if the circulation of texts throughout society can foster feelings of nationalism,[470] they can also create or affect emotional experiences of romantic love.' (Introduction)
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Last amended 19 Oct 2017 11:54:28
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The Americanisation of Romantic Love in Australia