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Issue Details: First known date: 2019... 2019 ‘Signor Perugini’ and Advertising Education in Australia
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AbstractHistoryArchive Description

'The Australian advertising industry took steps to improve its efficiency and reputation in the interwar period. These steps included restricting entry to the industry by means of a national accreditation system based on standardised courses and examinations. This article examines the development and application of this system by tracing the background and career of Edward Perugini, Australia’s leading advertising educator and the architect of the industry’s scheme. It finds that, under Perugini’s guidance, the industry tempered its embrace of the ‘science’ of advertising – the dependence on research and sweeping psychological ‘insights’ – with attention to art in advertising, anticipating the ‘Creative Revolution’ of the late 1960s.'  (Publication abstract)

Publication Details of Only Known VersionEarliest 2 Known Versions of

  • Appears in:
    y separately published work icon History Australia vol. 16 no. 2 2019 16840137 2019 periodical issue

    'Our second issue still benefits from the hard work of our predecessors, the Flinders editorial team. We were delighted to delve into the eight articles accepted for this issue and discuss with the authors the best ways to highlight their contributions. We are especially thrilled to lead off the issue with Paul Sendziuk and Martin Crotty’s report on their investigation into history curricula in Australian and New Zealand universities. In response to the grandiose claims made recently by the Institute of Public Affairs that our universities teach fragmented and parochial history, Sendziuk and Crotty found instead that comprehensive surveys are alive and well. Read further to find out the details of what we actually teach in history lecture theatres across the Tasman world.' (Editorial introduction)

    2019
    pg. 308-323
Last amended 20 Jun 2019 12:23:27
308-323 ‘Signor Perugini’ and Advertising Education in Australiasmall AustLit logo History Australia
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