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AbstractHistoryArchive Description
'This article investigates the role of audience test screenings as a tool for anticipating
and interpreting the audience. Of particular interest is the role of test screenings in
contemporary film-making practices in Australia. The primary focus is on 'test' or
'preview screenings' - a process whereby a selected audience provides feedback to the
producers of a film prior to its completion. I explore the practice of screen testing in
the United States and other markets where it varies according to level of marketing
budget, government support and the involvement of film-makers in marketing their
works. The Australian situation is revealed principally from findings of an industry
survey conducted in mid-2011. Perspectives on audience test screenings in Australia
are also canvassed with distributors, the main research company in the field and the
national screen-funding body, Screen Australia.' (Author's introduction)
Publication Details of Only Known VersionEarliest 2 Known Versions of
Last amended 21 Jan 2013 13:01:46
159-174
Film Audience Testing in Australia : Capturing the Audience before it Bites
Studies in Australasian Cinema
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